Happy! Project Transformation to SHEawase

Happy! Project is a Japanese pop girl group based in Texas that was formed in 2006 by Melissa and Kristy. The group started off performing dance covers and eventually singing live to songs primarily by the groups under Hello! Project, a Japanese umbrella group that houses artists such as Berryz Koubou, Morning Musume, C-ute, S/mileage, and Mano Erina. Happy! Project has performed at various conventions around the United States and hosted their first full length concert in 2010.

The girls recorded their own original songs with Black Lamp Media in the summer of 2011 for their first original single entitled "Muju Ryoku Boy, Ranhansha Girl." The single was produced by Dano Black and the girls are already working on recording their second single. The first single is in the process of being released. 

In the video above, Happy! Project performs a cover of Berryz Koubou's song "Tomodachi wa Tomodachi Nanda" at an anime convention in the middle of 2011. This is a dance cover of the song and, even though there is no singing in this video, the girls are very energetic in their performance. The moves are in sync and Happy! Project is very expressive in their execution of the dance onstage. Their moves are very concise and well rehearsed.

On May 26, 2012, Happy! Project members Kristy, Melissa, Morgan, and Tara announced that the group would be undergoing a name change. With the release of their debut single, Happy! Project wants to "become their own artist and break into their own image." This move is to help the group market themselves both in Japan and the United States to stand apart from the competition and forge their own way as an original singing group. Happy! Project will now be known as SHEawase with Shiawase meaning happiness in Japanese and the spelling of she in the name to mean girls. Awase means together so the complete meaning of the name captures the goal of the group to have girls coming together making music and spreading their own message to both Japan and the United States through song.

There are many exciting possibilities for SHEawase in the future by marketing in both the United States and Japan. Their passion for music and bubbly personalities gives them a great advantage in gaining a foothold in Japan. I wish them great success in the future and I will be sure to listen to their single when it is released.

Below is the links to the group's new website, Twitter, and YouTube channel. Be sure to check out their YouTube channel for a preview of their music video for their debut single and don't forget to subscribe as well! I have also listed their P. O. Box as well as another way to contact this very energetic and happy pop group.

Website

Twitter

YouTube

P. O. Box 950704

Oklahoma City, OK 73195

USA